Project | Bespoke Instagram Account
Client | Waldorf Astoria New York
Served as the project lead for the conceptualization, execution, and management of a custom-designed Instagram account for The Towers of the Waldorf Astoria, the private residential component of the legendary Waldorf Astoria New York. After taking over the account, followers were increased by nearly 9.5K, garnering over 15M impressions and nearly 175K engagements. The account, which was populated with a main feed art deco brass overlay featuring original video, animation, and influencer activations, is viewed as an industry benchmark for excellence befitting of an icon.  
To commemorate the 90th anniversary of The Waldorf Astoria New York, a 90-second video detailing the history of the famed hotel was created as part of the larger "Waldorf Stories" multi-media campaign. The project was recognized with the 2022 Global Social Media Award for "Best Use of Instagram." 
90 Years in 90 Seconds
90th Anniversary Video for Waldorf Astoria New York
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